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Jennifer Inanc
BRANDING AND CREATIVE DIRECTOR
| connect
Jennifer Inanc
BRANDING AND CREATIVE DIRECTOR
“Design creates culture. Culture shapes values. Values determine the future.”
Logo Designs
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Jennifer Inanc
Jenninanc@gmail.com
PORT FOLIO
In my journey spanning nearly two decades, I've been fueled by a deep-rooted passion for creativity and the intricate process of bringing ideas to life. Throughout this time, I've immersed myself in the dynamic realm of brand development, catering to the needs of both large corporations and small-scale enterprises. My diverse experience across various platforms has equipped me with the skills to craft compelling brand messages that resonate across different mediums. Leveraging my extensive creative background, and strategic direction, I've seamlessly integrated design elements into human-centered campaigns, driving impactful results from inception to execution.
As a creative catalyst, I thrive on the innovative process of branding, constantly exploring new techniques and strategies to captivate audiences. My focus on strategic development has enabled me to gain invaluable insights into user experience across a multitude of marketing and advertising platforms.
The blank canvas of creativity excites me, offering endless possibilities to create something truly remarkable. With every project, I embrace the challenge of turning ideas into tangible concepts, pushing the boundaries of imagination and innovation. Collaboration lies at the heart of success, breathing life into every story. Effective communication with others is not just a necessity, but a vital component for nurturing the growth of a brand and realizing it goals.
PORTFOLIO
BRAND DEVELOPMENT
Client: MED FLY
Scope of Work: Spearheaded comprehensive brand development initiative for Med Fly, a dynamic project compassing primary and secondary research, a logo design, and the creation of a comprehensive Brand Book, complete with copywriting.
BRAND DEVELOPMENT
Client: Genesis Homes
Scope of Work: Led the holistic brand development process for Genesis Homes, guiding and supporting the sales team with in-depth research, strategic marketing and PR initiatives. Managed and executed the design of print materials and copywriting for both internal and external communications.
BRAND DEVELOPMENT
Client: Majors Investments
Scope of Work: As the Director of Marketing, I led a dynamic creative team and oversaw the events department, spearheading a comprehensive brand campaign for Majors Investments and its umbrella of brands. Tasks included extensive market research, B2B and B2C networking, the development of a compelling, trusted brand images, strategic marketing and PR Initiatives, social media management, website designs, print and copy design and event management and execution.
STORYBOARD DESIGN
Client: OneWheel
Scope of Work: As part of my master's program, I collaborated with OneWheel customers to craft a comprehensive storyboard design to be turned into a 3-minute video. The project involved developing a creative brief, conducting persuasion mapping, customer personas, and designing the storyboard to effectively convey the brand's narrative and vision.
INSTAGRAM CAMPAGIN
Client: UnWomen
Scope of Work: Developed and executed an impactful Instagram campaign aimed at raising awareness about violence against women. Responsibilities included ideation, creative design, and copywriting to effectively convey the message and drive engagement.
MARKETING CAMPAGINS
Client: America's First Home
Scope of Work: Worked with a marketing team to develop the conceptualize idea for engaging campaigns through web and print initiatives. Led the print design, copywriting, distribution, and analytics. This project encompassed generating ideas, designing impactful print materials, crating persuasive copy, managing distribution channels and analyzing campaign performance metrics.
PRINT DESIGN
Client: Kleenex
Scope of Work: Print design, focused on imagery and copy to convey the brand's message effectively.
PRINT DESIGN
Client: Tiny House
Scope of Work: Developed print advertising design as part of a program aimed at promoting the company, Tiny House. Crafted visually appealing design and copywriter.
PRINT DESIGN
Client: TYLENOL
Scope of Work: Print design ad, and copywriting.
BRAND DEVELOPMENT
Client: Intergration Physical Medicine
Scope of Work: Tasked with the redeveloping the company's brand identity. Spearheaded comprehensive projects involving ideation, developing creative briefs, presenting ideas to stakeholders, designed printed materials and developed copy. This project aimed to modernize and elevate the brand's image while meeting the company's needs.
BRAND & WEB DEVELOPMENT
Client: Florida Arthritis Center
Scope of Work: Entrusted with rebranding website and supporting materials. My focus was on aligning the company's vision and values while maintaining authenticity to its core principles. This encompassed ideation sessions with the clients, crafting a comprehensive brief, designing print materials, and developing impactful copy that resonated with the brand's ethos and objectives.
BRAND DEVELOPMENT
Client: American Retirement Communities.
Scope of Work: Undertook a multifaceted project for a large scale real estate community, encompassing brand development and management, strategic market positioning, and B2B initiatives. Led comprehensive ideation meetings and collaborated closely with stakeholders to refine the brand positioning strategies. This endeavor aimed to establish a compelling brand identity, strategically position the community in the marketplace, and foster fruitful B2B partnerships, ensuring long-term success and prominence in the industry.
WEBSITE DEVELOPMENT
Client: High Pitch Roofing
Scope of Work: Tasked with establishing a robust brand presence for a company undergoing revitalization of its web presence. Developed strategic copy and design elements to accentuate the brand's value proposition online, ensuring a compelling brand identity in its marketplace.
BRAND RE-DEVELOPMENT
Client: Omega Research Group
Scope of Work: Revamp logo and subsequently craft a brand identity that stood out as inviting, refreshing and distinctive amidst their competitors. Ensured a cohesive and impactful brand presence across various touchpoints.
